In order for the Mac virtual beacon to show up in the SDK Example app at all, I had to change Examples/Examples/ESTBeaconTableVC.m:
self.region = [[ESTBeaconRegion alloc] initWithProximityUUID:ESTIMOTEMACBEACONPROXIMITY_UUID
(by default it was ESTIMOTEPROXIMITYUUID)
After doing that I could see the beacon and go to the notification demo.
However, getting to this screen: http://cl.ly/image/0z200n0Y1N1l
No matter what I did, it would not trigger a notification. I tried turning off the virtual estimote beacon and walking away and coming back.
Is this a known bug or am I doing something wrong?