How exactly do Mirror Estimote's work?

Mirror
1

Hi,

I’m a bit confused. Do we need to buy sticker beacons to make Mirror Beacon work in isolation or would mirror beacon track a mobile app and the app would push a video to the screen?. Please confirm.

We are talking in context to the video shown on the website.

Awaiting your early revert.

2

It’s … kinda both (: Your mobile app can push content to Mirror, or Mirror can instead react to what stickers are in range and if they’re in motion, etc.