Hear & Now don't show in Estimote Cloud

Hi everybody, I’m trying to set notifications of Beacon on phones.
Why the section “Hear & Now” doesn’t show in Estimate Cloud?
How can I set Beacon to show notifications on devices? It doesn’t work in anything device

Here & Now was built on top of Google’s Nearby Notification. Google discontinued them in December:

As a result, Here & Now stopped working too, and so it’s no longer available in Estimote Cloud.