Why should I use an app? Eddystone not require apps!

Why should I use an app? Eddystone not require apps. The apps are difficult, expensive to to develop and maintain. People are sick of apps for everything. Native apps in marketing are a step backwards compared to the universality of the Web. Why do I develop an app for Iphone for a 20% market while Android has around 70%? Eddystone open source allows to return to the web without much difficulty.
Ibeacon is a world closed in on itself, Ibeacon is dead! Viva Eddystone

These are just two completely alternative approaches, like native apps and web apps, and each one has its pros and cons. If you guys want to discuss the merit of the two in a civilized manner, that’s great. But I have to stress the “civilized” part. Generalizations like “people are sick of apps for everything” or saying “the web sucks” is not a constructive discussion.