Storing data in estimote cloud

I’m working with estimote beacons. I’m new to this technology. I have few questions about beacon connecting to cloud:

  1. If I develop an app which will send notification on enter/exit event. How will this data be stored in estimote cloud? Is there any POST method availabe? because I have seen in estimote cloud that we have analytics option available which can fetch last week beacons activities(like no of visits happening).