Marketing my product and service

When a customer comes into my store how do I create the bacon to show what’s on sale or how to download my website mobile app

You can have your beacons broadcast a URL using the Eddystone-URL packet, and then Google’s “Physical Web”/“Nearby Notifications” technology will show a low-priority notification on the visitor’s Android smartphone with that URL.

We have a great comprehensive article about it here:

You could also try Here & Now, Estimote’s technology that builds on top of the Physical Web, in order to make managing these Physical Web URLs & notifications easier: