Help needed with Estimote proximity beacons adding text and photos

Hi, I’m new to this…I’m trying to build an app using Xcode in objective C, I’ve downloaded the proximity demo app and it works great with the beacons I’ve got, what I’d like to do is instead of the screen changing colour and displaying the ibeacon name, I’d like it to go to a separate new/screen/ page for each of the beacons to display photos and text, just wondering if anyone can help to steer me in the right direction!
Thanks for your help:)